3 Years
Under Graduate
Management
The BBA (Digital Marketing) syllabus at International School Of Hospitality And Tourism (ISHT), Kolkata is designed to provide overall knowledge to the students with a strong foundation. BBA (Digital Marketing) faculty at International School Of Hospitality And Tourism (ISHT) specially focus on in-depth learning to relevant subjects. At first semester syllabus of BBA (Digital Marketing) at International School Of Hospitality And Tourism (ISHT), students learn the basics of programme. A strong foundation is very important for comprehensive learning. BBA (Digital Marketing) syllabus at International School Of Hospitality And Tourism (ISHT), Kolkata maintains a balance between theoretical knowledge and practical knowledge.
BBA (Digital Marketing) first year students at International School Of Hospitality And Tourism (ISHT) are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. International School Of Hospitality And Tourism (ISHT), Kolkata also provides practical training sessions, workshops, projects, and case studies to enhance student skills. BBA (Digital Marketing) syllabus at International School Of Hospitality And Tourism (ISHT), Kolkata is also frequently updated to give industry relevant training and knowledge to students. International School Of Hospitality And Tourism (ISHT) strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at International School Of Hospitality And Tourism (ISHT) enable BBA (Digital Marketing) students to apply knowledge and skills in a controlled environment and get required experience.
According to syllabus of BBA (Digital Marketing) progress, students learn advanced topics and complex concepts. The BBA (Digital Marketing) curriculum at International School Of Hospitality And Tourism (ISHT), Kolkata mainly focuses on analytical and critical thinking. As the BBA (Digital Marketing) course unfolds, students develop several important skills that increases their employability. As per syllabus of BBA (Digital Marketing) at International School Of Hospitality And Tourism (ISHT) also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.
BBA (Digital Marketing) curriculum at International School Of Hospitality And Tourism (ISHT) includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The BBA (Digital Marketing) syllabus at International School Of Hospitality And Tourism (ISHT) aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.
Additional curriculum at International School Of Hospitality And Tourism (ISHT)
Note: Given below syllabus is based on the available web sources. Please verify with the International School Of Hospitality And Tourism (ISHT), Kolkata for latest BBA (Digital Marketing) curriculum.
The BBA in Digital Marketing program emphasizes online marketing strategies and digital advertising. Core courses encompass digital marketing fundamentals, search engine optimization (SEO), and social media marketing. Specialized subjects include pay-per-click advertising, email marketing, and web analytics. Students often work on digital marketing campaigns, analyze digital data, and gain practical experience with digital marketing tools and platforms. Graduates are well-prepared for careers in digital marketing management, social media management, and online advertising.
The BBA (Digital Marketing) program is divided into semesters. The BBA (Digital Marketing) studies topics are listed below:
| Semesters | Subjects |
| Semester I | Operations Administration |
| Environment of Business | |
| Distribution Administration | |
| Use of Social Media | |
| Online Laws | |
| Semester II | Analysis of Big Data and Business Intelligence |
| Entrepreneurship Growth | |
| Services in Digital Marketing | |
| Digital Marketing Strategy | |
| Communication Skills Improvement | |
| Semester III | Income Tax |
| Laws and Procedures | |
| Promotion of sales and advertising | |
| Business Analytics of Internet Marketing | |
| Communication in Marketing, Integrated | |
| Content Promotion | |
| Semester IV | Web Development and Design |
| E-commerce and MIS | |
| Law of Digital Media | |
| SEO and SEM | |
| Seminar | |
| Semester V | Web Marketing |
| Smart Phones Marketing | |
| Promotions | |
| Marketing related to email | |
| Mining of Digital Data | |
| Semester VI | Project Planning and Administration |
| Marketing Laws | |
| Laws Values | |
| Project Work |
Let's look at some of the most creative BBA (Digital Marketing) project ideas that are suitable for both experts and newcomers:
(i). Customer satisfaction for a digital marketing agency.
(ii). ROI for various digital marketing strategies.
(iii). Google Search Marketing Case Study Analysis.
(iv). Analysis of new product launches using Google Double Click.
(v). Social Media Strategies for the Online Shopping Cart.
(vi). Analytical comparison of traditional marketing with digital marketing.
(vii). Facebook analytics for targeted marketing.
(viii). customer preferences for promotional activities.
(ix). Based on discount codes Report on the competition.
(x). Analysis tools for digital marketing Visual Keyword Analysis Tools for Search Engine.
BBA (Digital Marketing) books provide students with a thorough general review of the subject matter and a close examination of their specific area of expertise. The following are some of the books for reference:
| Name of Author | Name of Book |
| Neil Patel | Digital Marketing for Dummies |
| Subhankar Das | Digital Marketing: Strategy, Implementation and Practice |
| Rajiv Sharma | Digital Marketing: A Practical Approach |
| Suneil Kamath | Digital Marketing: Concepts and Cases |
| P.K. Khurana | Digital Marketing: Concepts and Cases |
| Mohit Puri | Fundamentals of Digital Marketing |
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